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We know the female body and have refined our designs for 75 years. \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eAs one of the first brands to champion a market for women's workout clothing, we stood up to the giants in the market by positioning ourselves as a female-inspired and female-led brand with the empowering tagline, \"For women, by women.\"\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eDesigned in Sweden by an all-female design team, our assortment includes activewear, beachwear, outerwear, and golfwear. Never compromising style for function. 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